Adidas Revenue Up 51% in Q2

Adidas Revenue Up 51% in Q2


Adidas released second-quarter earnings Thursday, and sales are strong everywhere except China.

Quarterly revenue was up 51% year-over-year to $6 billion. Net income hit $470 million, a sharp pivot from the net loss of $349 million during the same quarter last year. 

  • The company’s full-year outlook has been raised.
  • It expects sales to increase by up to 20% and net income to reach as much as $1.77 billion in fiscal 2021.
  • Operating overhead expenses were flat at $1.76 billion. That figure includes a $71 million cost that adidas temporarily incurred in its planned divestiture of Reebok.

However, online sales were down 14% year-over-year

Adidas released its Q4 2020 earnings alongside a five-year plan focused on doubling e-commerce revenue and growing sales in Latin America, the Asia-Pacific, and China.

Greater China’s more than 16% drop in second-quarter sales comes amid an ongoing boycott of brands that publicly expressed concern about reports of forced labor on the Uyghurs in the Xinjiang region.

E-commerce sales were likely impacted because of consumers’ ability to visit brick-and-mortar stores after most lockdowns ended. The decline in online revenue also reflects the “exceptionally high growth” in 2020, when digital sales almost doubled at the height of the pandemic.

Author: 360wiseadmin


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